Eduardo González Machado (EGM) is a multicultural marketing consultant specializing in, but not limited to, the Hispanic market. He is an industry leader in Hispanic direct response marketing with over 20 years of experience working with multiple business clients throughout the U.S. and the Caribbean.      

Eduardo’s diverse experience and cross-culture knowledge of the U.S. Hispanic market enhances his abilities to plan, strategize, execute and develop culturally intelligent communication solutions for different channels including business to business marketing, direct response, content for social media, conventional advertising and non-traditional tactics (captive audience, presentations, community relations, peer-to-peer, and grassroots).

Among others, client and agency experience include:

National College Online (NUCO)
Alamo Community Colleges – San Antonio College
Wells Fargo – Remittance Direct Mail
National City Bank - Recruiting 
UnitedHealthcare – Business to Business Video script
Germania Insurance – Print and Direct Response
Texas Realtors Association – Online Spanish language content

         Contact EGM at ​eduardo@egmdirect.com  

                             T. 210-602-8065

Eduardo González Machado


Multicultural B2B 

A $668 Billion Opportunity Waiting to be Tapped

​*2016 Contribution of Hispanic-owned business to the U.S. economy

Multicultural Business Strategies since 1996

Eduardo González Machado, Inc. eduardo@egmdirect.com 210-602-8065