About Us        
EGMdirect is an independent marketing consulting firm under the leadership of Eduardo González Machado, a direct marketing consultant specializing in, but not limited to, the Hispanic market. He is an industry leader in Hispanic Direct Response Marketing with over 20 years of experience working with multiple business clients and the post secondary education sector throughout the U.S. and the Caribbean.      
     
     
Eduardo’s diverse experience and cross-culture knowledge of the U.S. Hispanic market enhances his abilities to plan, strategize, execute and develop culturally intelligent communication solutions for different channels, including direct mail and insert programs, Internet, conventional advertising and non-traditional tactics (captive audience, community relations, peer-to-peer, grassroots, in-place and events).

EGMdirect has a flexible business model and can provide consulting services and turnkey solutions directly to the client; work in concert with the in-house marketing department or with the client’s advertising agency of record.

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