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Our Approach | What
is Culture? What is Acculturation? |
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“It’s
Not About Spanish Language, It’s About Cultural Attunement” At EGMdirect we believe that targeting your advertising according to demographics and statistics alone is no longer enough. You need to understand your target in context with their culture, community, lifestyle, beliefs, values and accordance with their social interactions. The consumers’ decision-making process is no longer isolated; but is part of a social network where influences come from multiple sources, both near and far. More than focusing on language, we apply a methodology that recognizes the cultural programming and acculturation levels of the Hispanic prospect to develop a relevant message they can relate to, identify and understand. Our mission is to help our clients increase response by delivering a sensitive message in-sync with the target’s frame of reference, that not only can be properly understood with the mind but also felt with the heart – the bottom line is a higher ROI. |
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