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Market Facts | Latino
Students Facts Online Hispanic Market U.S. Hispanic Market Facts |
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Online Hispanic Market | |||
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Fifty-five percent (55%) of the total U.S. Hispanic population
is online. Of those 16 million, 77% have access to broadband. • The AOL Latino 2006 Hispanic Cyberstudy, conducted by Synovate's Diversity Group, shows that more than two-thirds (68%) of online Hispanics consider the Internet to be the best source in making final brand decisions, making it the most relevant medium for marketers. • Additionally, the study proves that Hispanics consume the Internet in different ways. Nearly 40% of acculturated online Hispanics find Spanish content appealing. • Seventy-five percent (75%) of online Hispanics use the Internet to learn about brand features or benefits (vs. 61% in 2004). • Seventy-two percent (72%) of online Hispanics use the Internet to get information about products and services. • Roper Cyberstudy has reported that U.S. Hispanics are the fastest growing ethnic segment online. |
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| Source: Statistical data on this website comes from various articles and studies published by various sources including the Direct Marketing Association (DMA), Digest of Education Statistics, 2007, Pew Hispanic Research Center, U.S. Census, Excelencia in Education, Career Colleges & Schools of Texas (CCST) |
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