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Market Facts | Latino
Students Facts Online Hispanic Market U.S. Hispanic Market Facts |
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U.S. Hispanic Market Facts | |||
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While the average consumer receives 350 pieces of English-language
direct mail per year, Hispanic consumers receive roughly 35 pieces –
only one-tenth of what the average consumer received. • Latinos -- particularly recent immigrants -- welcome direct mail advertising sent to their home as a means of becoming a more informed consumer. • Overall, Hispanic households are 3.5 times more likely than non-Hispanic households to respond to a direct mail solicitation. • With purchasing power soon to be upwards of $1 Trillion Dollars, the Hispanic population represents the next big growth opportunity for most marketers for everything from financial and insurance services to education, health and beauty aids. • Both English and Spanish-speaking Hispanics have a higher response rate to direct mail than non-Hispanics. (Vertis Communication) • Seventy-two (72%) of Latinos say they always read their mail, including direct marketing. |
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| Source: Statistical data on this website comes from various articles and studies published by various sources including the Direct Marketing Association (DMA), Digest of Education Statistics, 2007, Pew Hispanic Research Center, U.S. Census, Excelencia in Education, Career Colleges & Schools of Texas (CCST) |
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