Hispanic-owned businesses are expected to grow to more than 4.23 million this year, representing a continued impressive growth rate of 27.5%; more than double the growth rate for all U.S. firms.
However, most direct marketers do not have a cultural attuned strategy to better engage the Hispanic business owner.
Data source: Geoscape 2016 Hispanic-owned Business Report
Hispanic-owned business in the United States generate more than 15% of this country’s sales, and pay $80 billion in payroll.
Approximately 75% of Hispanic business owners are at least bilingual.
P.O. Box 12974 San Antonio, TX 78212
30% of Hispanic business owners have incomes higher than $100,000—placing them in the top 20% of U.S. households.
A $668 Billion Opportunity Waiting to be Tapped
*2016 Contribution of Hispanic-owned business to the U.S. economy