EGM focuses on Business to Business Multicultural Marketing with an emphasis on Hispanic-owned Business.   

With a flexible business model, EGM can provide cultural competence training, consulting services and turnkey communication solutions according to need. We can work directly in concert with your in-house sales/marketing department or with the advertising agency of record.

Fees based on the scope of work.

Services can include:

  • Multicultural B2B Marketing  Planning
  • Target Analysis and Modeling
  • Cultural Sales Training
  • In-Culture Creative Content Development
  • Business Storytelling  Development
  • Translations and Cultural Adaptations
  • Direct Response Copywriting English and Spanish
  • Direct Mail Project Management 
  • Hispanic Community Outreach Strategy

To schedule your FREE  assessment call please contact EGM at: eduardo@egmdirect.com

T. 210-602-8065

81% of HBOs say it’s important to consult with a financial planner.
Only 41% say they are comfortable with their current level of knowledge about financial services.

Data source: Geoscape 2016 Hispanic Owned Business Report

Eduardo González Machado, Inc. eduardo@egmdirect.com  210-602-8065


Over half of HBOs indicate that they’re familiar with some type of retirement planning, less than 40% with estate planning, and only about a third with life insurance planning.

Multicultural B2B 

A $668 Billion Opportunity Waiting to be Tapped

​*2016 Contribution of Hispanic-owned business to the U.S. economy